A chat with Pam: case study Níyó

with 4 Comments

Hello guys!!!!!

It’s another interview session and with me, is the face behind the brand name Níyó. It doesn’t matter if you haven’t heard of it before, in few years time it’s going to be a household name so get accustomed.

Don’t mind the length, interviews are usually lengthy anyway. DON’T JUST LOOK AT THE PICTURES OHHHHHHHHHH!!!!!!



1.Can you just tell us a little about yourself?
According to Pam A.K.A “Aunty Kpam Kpam”, I’m Miss Terms & Conditions (private joke). On a serious note though, I am a multi-tasker, a perseverant power lady, a fearless entrepreneur, a woman after God’s heart, a lover of
people, a lover of passionate young people, a friend and a social equality advocate.
2.Why business and how did you get yourself into it?
To give honour to whom honour is due, I have to thank God who has blessed me with the zeal, passion and has pushed me to be confident in my craft. Business for me started at toddler level without me realizing. It’s almost like business has always been in my bones and blood without sounding too cliché. Having my Grand Parents (both paternal and maternal) as traders has always made business the default thing for me to do at one point. Although my mother is a nurse, she’s always investing in an ‘idea’ that she believes would generate income. My mum has sold various items and naturally, I became her personal accountant that would calculate profit revenue and costs for her. Not to talk about my late Dad (RIP), who had a prestigious estate management firm in Nigeria before he passed on, who made me his admin officer (with no pay of course). I typed proposals upon proposals for hours to secure projects with huge Nigerian telecommunication firms. So my family has shaped me to being this little business minded woman that not only has to be book smart but life smart as my dad used to say.
I practically got into business for myself when I got fed up of my mum paying £80 for my sister and I to get our hair
done. I had gained some skills from Aunty Kudirat (pretty quirky name I know) who was a house steward at my house in Nigeria  and also was one excellent hairdresser. I used to watch her transform people through hairdressing and took a liking to it. Fast forward to a couple years after, I decided to use these skills and started practicing braiding, twisting, weave, Ghana weave, etc. on my sister from the tender age of 12. At 14, I advertised myself to people through creating my own business cards and putting myself online, my client list started to grow from there.


3. What is your brand about and what problem is it out to solve?
My brand is about empowering all types of women. Every type of female is a woman in my sight. Yes, they are not
girls or ladies, they are WOMEN! A lot of people know my brand to just be about black hairdressing, but there’s a lot to my brand than simply beautifying various types of women. At the moment, I’m working on rebranding #hairbyoyin to #Níyó, a social enterprise that aims to empower young women looked over by society to make entrepreneurs of themselves with their creativity. At the start I will be focusing on teaching these disadvantaged young girls skills in hairdressing, developing their own personal brand, developing their own businesses so that way they’re not stuck in the vicious cycle of disadvantage. In the near future, I look to branch out to other platforms.
IMG_8967  IMG_9016
4.There are lots of people in your present field, do you sometimes feel threatened? If yes, why? If no, why not?
The hair industry and social enterprise industry is very much saturated with a lot of talent which can be quite
daunting for startups because competition can be very fierce. However, I don’t feel threatened by talent, I get inspired by talent and use it as a challenge for myself to push myself and my brand to be better. I also think that by
eventually mixing social impact with hairdressing and other creative platforms, I will create a niche in the field.

*I was able to capture her in action*
IMG_8084 IMG_8090 IMG_8099
5.How did you get funds to startup?
I still think my business is still in its idea building stage and not yet a startup. In terms of building #hairbyoyin my
parents were my number 1 financial supporters. My mum will make noise about how I do hair to all her friends and so on. When the time is right to start up the big business idea as a whole, I will be securing funds majorly through grants and tenders.

6.How do you intend marketing your business and how are you going to get people to be aware of your business?
My marketing is not the best at the moment, so I hope to use social media platforms to maximize the awareness of my brand and I look to introduce incentives and ideas to boost the awareness of my brand.
7.What do you think would be the biggest challenge for you as a startup company?
My biggest challenge would be when to actually launch the big idea and also communicating the passion and the
authenticity of my brand to potential investors.

8.What does success look like for your business?
Success for my business is making measurable and real impact in the lives of young women whilst still making all
women slay when they come to get their hair done at my dream salon/youth hub.
9.What are 5 major benefits you want to impact into the lives of anyone that comes in contact with your
A.) celebrate the potential in every young woman into making that potential a reality.

B.) Be the brand that women are proud to go to, to get their hair done or to receive a service from as they’ll be
contributing to improving the lives of overlooked young women .

C.) Be a supporter of other creatives.

D.) Develop a solid relationship with all the women I will be delivering a service to or working with.

E.) Making a real and sustainable impact in the lives of young women.


10.Is there anything else you would like us to know about your brand before rounding off?
My brand is still in the works, so I hope to develop some of the ideas mentioned in this interview to even bigger ones.

11.What is your advice to other startup businesses?
Be consistent with your idea, make noise about how great you are to everyone. Entrepreneurs are meant to be
annoying people anyway, so be fearless and insistent about how great your idea is.
12.As a young woman, what’s your advice to women generally and in terms of owning their businesses?
As women, I think we should learn to work with each other and not against each other, we should learn to appreciate one another not envy one another. One thing with us women is that when we see a business that’s very similar to ours, we tend to get jealous without realizing that every business is different just as every individual is different. A great book for aspiring female entrepreneurs is Girl Code by Cara Alwill  Leyba.

I am sure you have learnt a lot cause I did and that’s don’t ignore the days of little beginnings and it doesn’t matter how saturated the field is, you can still outstand the standing.

More pictures!!!!!

*the shoes though😍😍😍*


* I hope she found what she was looking for😜😜😜*


* Much love for the hair, if only I could pull it off though*


*Oya dab!!!!!! I wonder why the all dab though🤔🤔🤔*


To stay updated with Níyó

Twitter: @niyo_hair  Instagram: niyo_hairx  Facebook: Niyo hair

and for your bookings Email: zoomhair64@gmail.com




4 Responses

  1. Olumide Osokoya
    | Reply

    I support beauty business because it gives a glimpse of heaven. Way to go @Niyo_hair, everybody deserves to be beautiful. Nice one @pamsotu

  2. Toke Bright
    | Reply

    Dear Pamilerin, stay awesome… I love the caption you gave each picture. Way to go Niyo… your passion will take you to where your vision is embedded to attain your mission in life. Cheers !!

  3. Jhalisa
    | Reply

    Pam these questions were really good, I enjoyed reading this. @niya I love what your brand stands for, women should always strive to empower each other and I feel that your brand does this.

  4. Chibundu Andy
    | Reply

    Intriguing piece. Nice😊😊

Leave a Reply